Invesco needed a way to simplify the complex world of student loans for both students and their families. The goal was to create clear, engaging materials that made the loan process less intimidating and more approachable.

Solution

I developed a concept centered around the idea of a journey, helping students navigate the process step by step. This included a workbook that guided them through key financial decisions, a presentation for additional support, and a cohesive branding system with custom icons for each section, reinforcing clarity and ease of use.

Challenges

• Breaking down complex financial topics into digestible, student-friendly language

• Creating engaging visuals while maintaining a professional, trustworthy tone

• Ensuring consistency across workbook and presentation materials​

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