Engage ALDI fans to crown their favorite products of 2024
Each year, ALDI invites its loyal customers to vote for their favorite products in a variety of fun categories, from viral must-haves to ready-to-go meals. For the 2024 Fan Favorites campaign, ALDI needed a compelling digital push to both encourage voting and celebrate the winners.
Solution
I designed a 2 phase campaign to build excitement and engagement. Phase 1 encouraged voting & Phase 2 revealed the winners. With no product images early on, I created flexible, engaging designs that adapted once photos arrived. The client loved both IG story concepts so much they approved both!
Challenges
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Delayed project kickoff by over a month and a half
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Lack of finalized product images during the design phase
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Late delivery of official category names
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Solely responsible for art direction and execution of all assets
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Vote Now
Facebook Post
Instagram Story A
Instagram Story B
Instagram story designs
I used simple, clear animations to make digital voting feel quick and intuitive. One reinforcing ease of digitally voting. The other used a countdown clock sticker to create urgency & showed votes being cast. The client loved the concepts so much they released both, using one for the initial push and the other as a last-chance reminder.
Voting Results
Instagram Post
IG Story V1
IG Story
Instagram story design
I made the winner announcement interactive. The 1st frame used Instagram’s new "shake and reveal" sticker to unveil a group shot of some of the winning products. The second frame featured a fast-moving animation of individual winners and categories, requiring users to press to pause and reveal a product. This gamified approach encouraged fans to engage while keeping the content dynamic.